Most content creators secretly dream of writing a viral blog post. While there is no magic formula for writing one go stratospheric, there are many ways of giving it the very best possible shot. Let’s start by looking at the 23 highly effective blog writing tips.
Tips 1. To get highly effective result, Most of the traffic that comes to a blog post arrives within the first few days following publication. You can get surges of traffic long after a blog post is published, but the bulk of the traffic comes sooner rather than later. So if you’re going for viral, it stands to reason that your site, your audience and your promotion strategy all need to be ready to rock ‘n’ roll from the moment you hit ‘publish’. Having said that, many bloggers continue to publicise a post long after publication.
Make Blog load quick
Tips 2. Make sure that you blog loads quickly. Visitors don’t hang around waiting for slow loads. A study found that 40% of people will abandon a web page if it takes more than 3 seconds to fully load. You can use a free website speed tester such as GT Matrix or Google PageSpeed Insights.
Tips 3. If your blog site is slow, check that you have optimized (compressed) your images. Image compression means taking an image down to the smallest size in bytes that you can without degrading the quality of the image. You can do this via a free online service such Free Image Optimize or Compress JPEG.
Focus on Iframe
Tips 4. If you’re on WordPress, you can make your images and iframes load even more quickly with a free plugin such as Lazy Load
Tips 5. The most basic element when aiming for a viral post writing is to make sure that you have clearly visible social sharing icons. Make it really easy for your visitors to share your writing post. Have share buttons at the top and bottom of your post. Floating sidebars stay in view at all times. These can make viewing on some mobiles awkward but they really do bring in a lot of shares. One of the most popular free follow and share tools is Add This.
Tips 6. Make sure you have a Pinterest account for sharing all of the images on your blog. Create a board just for your blog post images.
Consider signing up for Tumblr
Tips 7. While we’re talking about image sharing sites, you might want to consider signing up for a Tumblr account. Tumblr has 420 million users with around 120,000 new users signing up every day. Yahoo bought Tumblr in 2013 for an astonishing $1.1 billion.
Tips 8. Sign up for a free, Flipboard account. It’s very like Pinterest but is another place to get eyeballs on all the lovely images from your blog.
Tips 9. If you don’t have a LinkedIn account, sign up for one now. If you want to appear professional, having a LinkedIn account is crucial. It takes a while to find your way around but you can connect with other users and publish your content. Join as many relevant groups as possible to maximize your exposure.
Tips 10 Have a comments box ready to go and make sure comments are enabled.
Make sure your blog has an RSS
Tips 11. Make sure your blog has an RSS (Really Simple Syndication) feed. You can use a free tool such as Feed Bucket to create and track your own RSS feed. You could also try FeedYes – be sure to enter a tag or the feed URL won’t generate.
Tips 12. Is your blogging site optimized for mobiles, tablets and other hand held devices? This is important for your potentially viral blog post write– but more than that, it’s also crucial to keep Google happy. Google isn’t happy to send mobile users to websites that provide a frustrating browsing experience and could drop your ranking lower. Choose a responsive theme. You also need to: 1. Use large text that is easy to read. 2. Use large, clear, optimized images. 3. Keep the website layout simple. 4. Use large, calls-to-action that are easy to view on mobiles.
Tips 13. Enter your website URL into the free Website Grader from HubSpot. It’s fast and fun and it not only tells you where you may have issues, but how to fix them.
Tips 14. Who is your viral post going to be read by? Knowing your audience means that you can write something that you can be confident they will enjoy. You can find out a lot about them via your Google Analytics.
Tips 15. Build up your email list. The people that you send your content out to in newsletters are your best and most immediate audience. Build up your social media. Blogs with a high volume of traffic and long email lists usually have high performing social media sites.
Some shares on social media are worth more than others
Tips 16. If you manage to get an influencer to share your content [ahem] it can give you more than 30% more shares. What is an influencer? Someone who has a much higher than average impact in a particular niche. Influencers are experienced, often well connected and looked up to for their knowledge and advice. If you would like an influencer to help you, please remember to play nice. These are busy people who are not going to share your content just because you ask them. That is why this tip is in ‘groundwork’. It takes time to build a relationship with people and to do that, you need to make connections. Find people who inspire you and share their content via your social media. Sign up for their newsletters and take the time to leave well thought out comments that add value to their writing posts.
Build up your network for your Blog
Tips 17. Build up your network – through services like Tiberr, you can get hundreds of people to share your content on the social web.
Tips 18. You will be taking a lot of time over this post writing so choose a topic that can deliver a large amount of content. That content has to be awesome so don’t make your choice until you’re sure you can do the topic full justice. Make a shortlist of ideas and then do some research on each one. Read on for lots of ideas.
Tips 19. Align your content blog with your brand. It will stick out like a sore thumb if you decide to write about something that has nothing to do with your brand, simply for the sensationalist value. Your site visitors will lose trust in you and that’s a big no-no.
Use facts and numbers
Tips 20. Use facts and numbers as they are known to capture people’s attention. Percentages are also good as they evoke emotion. For example “How to increase your traffic by 200%.”.
Tips 21. If you decide to use numbers, choose uneven ones rather than even. An article in Wired magazine explained how Terence Hines of Pace University, New York, discovered that our brains take longer to process odd numbers than even ones. The brain makes all of that extra work worthwhile by lodging uneven numbers in our memory for longer than even ones.
Tips 22. Statistics are better than personal opinion because people trust them more. For even more impact, use data that backs up your main point in your headline of your blog.
Choose a controversial topic for Blog
Tips 23. Choose to write a controversial topic for Blog post to evoke emotion. Neil Patel tells the story of a friend who wrote a blog post about why men are better than women. He didn’t really believe this – he wrote it as a joke. The post was so controversial that he was featured on Dr. Phil. The TV show drove such a huge surge of traffic to his site that his servers went down. The takeaway from this is that if you find out what most people think about a topic. Maybe a post with a twist? We’re all enthralled with Game of Thrones (how long until the next season…?) and that is due, in part, to the fact that you can never relax when you watch it. The writer, George R. R. Martin is not afraid to kill people. He kills the people you least expect, when you least expect it.