Choosing the Right Content Marketing Strategy in 2019

Choosing the Right Content Marketing Strategy in 2019
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A successful content marketing strategy is built on painstaking research and methodical strategizing. You can put together a content marketing campaign in many ways, but making the wrong choices can lead to a poor return on your investment. Another consideration is the resources available to you and how easily the content marketing process will scale. Generally speaking, it is an excellent idea to identify the best links your site already has, and then work on getting more links of a similar quality. This is a key point to consider when you’re deciding what type of content marketing campaign to pursue. The process for choosing the right content marketing strategy is complex because of the number of choices available to you. Nonetheless, a methodical approach can help you determine the best choices for your site. Here is an outline of how to approach it.

Example types of target sites for Content Marketing Strategy

  • Noncompeting sites in your market space
  • Major media sites
  • Blogs
  • Universities and colleges
  • Government sites
  • Sites that link to your competitors
  • Related hobbyist sites




Make sure you take the time to answer the question “Why would these sites be willing to help me?” A better question is, “What kind of content value can I develop such that these sites would be interested in offering me something in return for it?” Think broadly here, and don’t limit the possible answers based on your current site. In other words, perhaps you can create some new content that would be compelling to one or more of your target groups.

Placing a Value on the Sites

It’s useful to understand the makeup of sites in your industry. You should develop a list of the potential sites you’d like to build a relationship with Content Marketing Strategy. And get recognition and links from. Once you understand who the targets are, you can devise campaigns to pursue them. Ideally, you can do this by word of mouth and by promoting a target site on your own social media accounts. Any campaign requires that you have outstanding content on your site that is attractive enough that other publishers would consider linking to it. That you get those publishers involved in content on your site. Or that you offer publishers content that they find compelling for their sites.

Content Marketing Strategy – Find out where your competitors get links

Getting detailed information on who links to your competitors is easy. In Content Marketing Strategy this practice is sometimes referred to as competitive backlink analysis. Simply use tools such as Open Site Explorer, Majestic-SEO, Ahrefs, or LinkResearchTools, all of which will give you a list of the sites that link to your competitors. Once you have that data, look at the most powerful links your competitors have. As measured by PageRank; Open Site Explorer’s Domain Authority. Page Authority, and mozTrust; Majestic SEO’s CitationFlow and Trust Flow; or Ahref’s Backlinks tool. To identify opportunities for your site. Perhaps they have received great links from high authority websites. By seeing what has worked for them, you can get ideas on what may work for you. Of course, contacting people who link to your competitors is a good idea, but do not limit your content marketing strategy to that alone.

Your Competitors and their backlinks

In Content Marketing Strategy contacting websites that link to your competitors may result in your getting links from 15%–25% (in a good campaign) of the people you contact. Chances are that your goal is to have your site beat your competitors’ sites. The key focus is to extract data from the competitors’ backlinks that helps you decide on your overall content marketing strategy. Use this to enhance the list of sites that might link to you. For example, if you find that your competitor had great success by releasing a study on trends in the market. You might be able to create a market study that shows some different points that could also be successful.

Review your website assets in Content Marketing Strategy

Now that you have a refined list of targets and a sense of why each group may potentially link to you, review what you have on your site and what you could reasonably add to it. This should include any existing content, new content you could create. Even special promotions (provided that these are truly unique enough and you have enough presence for people to notice and care). It’s important that the content be unique and differentiated. Content that can be found on 100 other sites is not going to attract many links for Content Marketing Strategy.


Identify any strategic limitations

The next step is to outline any limitations you may need to place on the campaigns. For example, if you have a very conservative brand, you may not want to engage in social media campaigns through reddit (which is not a conservative audience for Content Marketing Strategy).

Identify methods for contacting potential visitors

You must undertake some activities to let potential visitors know about your site to make a successful Content Marketing Strategy. There are two major categories of contact methods: direct and indirect. Direct contact examples include:

  • Email
  • Social media sites
  • Blogger networking (building relationships by commenting on others’ blogs)
  • Phone calls
  • Seeking out site owners at conferences or meetups

Some examples of indirect contact methods include:

  • Social media campaigns (including Facebook, Twitter, LinkedIn, Google Plus, reddit, StumbleUpon, etc.)
  • Public relations
  • News feeds (through Yahoo! News and Google News)
  • Speaking at conferences

Segmenting Your Audience, Identifying Personas, and Targeting Content

One of the most important concepts in content marketing is that you are producing content to gain exposure to your target audience. This is not about spewing links on random places across the Web, but getting visibility for yourself in places where you can reach interested users and potential customers. But who is your target audience? One step in the process of identifying your target audience is grouping people based on characteristics such as demographics and typical behavioral patterns. Segmentation helps you better understand how to address your potential audiences. The reason this understanding is so important is that you can’t really expect to create engagement unless you target your content to the audience.

Your business will have many different types of potential customer segments in Content Marketing Strategy

Foodies

This group is made up of people who are passionate about eating exceptional food. As the saying goes, they don’t eat to live, they live to eat. However, you know that they don’t have a lot of time.  For them, you might try an article idea such as “10 Cooking Secrets the Pros Won’t Tell You.”

Interior Design

These are people who like to Interior Design. May be they do this type of work commercially. An example of a compelling article title for them could be “12 Best Interior Design techniques.”

Tech review blog

You can start with some review making blog or video. Like “12 Cheap hosting companies for your websites”.

There may be other segments as well, which you can develop over time by learning more about your target audience. Once the segments are finalized, you can begin to look for the sites that cater to them. This will require research, but one of the easiest tactics is to study the other content published on those sites and see which articles get the most engagement. Measuring the engagement level is an important component of understanding how to get your content in front of people in a way where they will respond to it for Content Marketing Strategy.



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