Algorithm of top internet search engines continually changing. Essentially SEO helps search engines learn more about your business. Now we are discuss about 10 major SEO mistakes. So let’s start,
1. Choose wrong Keyword
Everybody goes for the biggest number of google queries and that’s not the answer. to avoid SEO Mistakes You need to know what keyword you should try to get traffic from. If you don’t know the right keywords, then you get irrelevant traffic and don’t get any sales. The result is wasting time and money. We strongly recommend Google keyword planner and ubersuggest this website is specifically design to enable to find long tail keywords for your niche.
2. Not properly using H1 Tag – common SEO mistake
H1 tag is most important header tag on a page. We use heading tags to tell the search engines what is important for them to associate with and recognize on the page. We use the heading tag numbers to tell them what to notice first which would be the h1 then on the h2 etc. we use only a single h1 tag per page. H1 tag is Google looks for to get indication as to what your content is about. If there is more than one h1 tag, Google gets confused.
3. Page title & description
Title and Page Description tag is number one on-page factor for SEO. These are so important if you don’t know how to properly structure a page title and Meta description, you never get ranking. The search engine crawls at the keywords within the title tag, if the keywords are in there, they will consider ranking you for that term. Search engines use page title and description to help define the content. Create unique page titles for every page gives extra benefit. Titles with a character length between 50-60 are good. So take time to create great page titles and avoid this SEO Mistake.
4. Not Using Anchor Tags Properly
Anchor text is one of the more important on-page SEO factors. There are different types of anchor text. You can use targeted keywords inside this to boost the ranking for the particular page. Always use deferent keywords for different links and do not repeat keywords. Another is Alt tag; these are used in images to tell the search engine what that images is all about. So these are another pleases where you can include your keywords and improve search engine ranking for that particular page.
5. Keyword stuffing
It’s like cramming some of keywords into a piece of content to try and trick Google into thinking that your content is relevant for the keyword. But as a result, Google will find you and they will penalize. You can be repeating a lot of the same words over and over again. So avoid Keyword stuffing.
6. Architecture of website
It’s basically the way that you setup your website, so that everything is segmented properly. A typical site structure could include your service pages, information pages, work page etc. This is very important because It can help us setup templates correctly for conversion rate so that search engines will know that these specific pages are set up in a way that they convert for the goal that they have been created for too, it can help quite a bit for SEO because they know what keywords to associated with what segments of your website and they can continue building out lists.
7. Not having Robot.txt File
In terms of SEO this file is something that actually lives on your website at example.com/robots.txt. Make sure you have or not. It’s a really important thing, recommended by Google that you specifically have one. If Google can’t find it, in some cases they won’t crawl your website at all. Basically it allows you to block the site or block portion of the website or index the website. Robots.txt allow your site to be inside of Google or not, also other search engines. Some time Meta description can’t be found, because of a block in robot file. If Meta tags can’t be found then you know that you have a robot file block, and that need to fix.
8. Not Following Statistics
This is like guideline and still more important to look. You should know how much traffic you are getting from the major search engines like Google or what search queries people type in search engines that display your website in the search result or how your web pages are performing. If you are not get this then you have no idea what pages are getting high or low ranking. And what pages are gating the most or least amount of traffic. Then can’t get idea what content and pages should be optimized. So follow website Statistics carefully.
9. Sitemap for SEO
Some time developers skip to include sitemap. Many times not properly used, but this is the major SEO factor. Its design to tell the search engines what pages on your website are new and available for crawling. Web crawlers usually discover pages within your website from links within your site and from other sites. Sitemaps supplement this data to enable the crawlers that support sitemaps to pick up all of the URL’s using the associated metadata. Another word, it helps search engines learn about your website.
10. Slow speed
The biggest SEO Mistake is choosing cheap hosting services. Your phone is waiting for a webpage to load, and it takes a long time then 80% visitor never visit again. May be your site could be the best but if it takes too long to load, this is harmful for ranking. Because Google always want give best user experience to users. First you need to measure website performance, there are lots of free tools. Pingdom, GTmetrix are my favorite. We have discussed about this in previous post “Increase Website load speed“.